“In order to live a happy life, one should holiday often”. Holiday-ing is a state of mind. Taking time out to do things that feed your soul. You don’t always need a fancy getaway. For our SS25 campaign we went to the Belgian coast, where a lot of families go during the summer break. For some reason at the sea side, there were less rules, more freedom than in the city. We don’t really often have good weather here, so in the shoot we also portayed the activities we do as a child here, when there is no beach-day. We rent go-carts, we sell paper flowers, eat waffles and ice creams...
